How it works

Three steps to a fair rate

No spreadsheets. No guesswork. Just enter the numbers and get a data-backed range you can negotiate with confidence.

1

Search the influencer

Type in their Instagram handle. We pull their follower count instantly.

Instagram handle
@jess.eats.nyc
Search

2

Add their engagement data

Check their last 3 Reels. Enter the average likes, comments, and views. Takes 60 seconds.

Avg per Reel
Likes
4,200
Comments
180
Views
52,000

3

Get your fair rate

PlateRate calculates a data-backed pay range you can use as your anchor in negotiations. Every number is explained step by step.

Suggested pay range
$600 — $815
per sponsored post

Ready to try it?

Get started free